Help business leaders identify HR gaps, measure compliance readiness, and optimize their workforce management with value-driven assessments that showcase your expertise and generate quality leads.
HR outsourcing firms and PEOs face unique obstacles when trying to attract and convert high-quality prospects.
Business owners struggle to see the value of HR services beyond payroll processing. They need clear evidence that your services will reduce risk and maintain compliance before making an investment.
Getting in front of CEOs and business owners is increasingly difficult. Traditional outreach methods get lost in the noise, making it challenging to showcase your expertise to the right people.
Not all businesses expressing interest in HR services have the budget or readiness to commit. You need a way to identify which prospects are ready to invest in proper HR management versus those who just want the lowest cost option.
Every business has unique HR challenges and compliance risks. Without a structured discovery process, it's difficult to pinpoint specific issues before the sales conversation, leading to generic pitches that don't showcase your expertise.
A value-first approach that showcases your expertise while qualifying prospects who are ready to invest in professional HR management.
Add a 5-minute HR compliance assessment to your website, email campaigns, or LinkedIn content. Business owners answer key questions about their HR processes, compliance practices, and current workforce challenges.
Prospects receive an immediate, personalized report showing their HR strengths, compliance gaps, and potential liability areas — giving them real value before you've even had a conversation.
Use the assessment data to craft a personalized outreach focusing specifically on the prospect's most critical HR risks, positioning your offering as the solution to protect their business and support their growth.
Growth Compass helps HR outsourcing firms and PEOs showcase their expertise and convert more prospects into clients.
Focus only on businesses that have the budget, need, and commitment to invest in professional HR management, eliminating time wasted on price shoppers who aren't serious about compliance.
The assessment report showcases your HR expertise and highlights specific compliance risks, positioning you as a strategic partner rather than just a payroll processor or administrative solution.
Start conversations from a place of adding value rather than selling services, creating immediate credibility and trust with potential clients concerned about their HR compliance.
Know exactly which HR challenges are most pressing for your prospects before your first conversation, allowing you to prepare relevant, high-value compliance solutions.
Skip generic discovery calls and move directly to solution-focused conversations, dramatically reducing the time from first contact to signed engagement.
Create a repeatable system for attracting and qualifying leads that works across all marketing channels, from content marketing to outbound campaigns to referral partnerships.
See how an HR outsourcing firm transformed their lead generation with Growth Compass
"Before Growth Compass, we struggled to differentiate ourselves from other HR providers. Our marketing efforts attracted interest but rarely converted to sales opportunities. Now, our HR Compliance Risk Assessment gives business owners immediate value by showing them their specific compliance vulnerabilities. We've increased our qualified lead generation by 67% and shortened our sales cycle by two-thirds. Most importantly, we're now having conversations focused on value and risk reduction rather than constantly battling on price. Prospects see us as experts from the start rather than just another vendor."
Start converting more prospects into clients with value-led HR compliance assessments.
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